The Playbook Weekly

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Jul 18, 2025

The Playbook Weekly

Insights, Events & Stories that Shape the Narrative of Sports & Entertainment - brought to you by Talisman

Nicholas Syken

Jul 25, 2025

The Playbook Weekly

From a 17-year-old changing the sponsorship game to hockey stick putters. Read this week's Playbook to learn more.

Nicholas Syken

Aug 01, 2025

The Playbook Weekly

From a surf resurgence powered by Nike to a fintech giant making its Formula 1 debut. This week’s Playbook breaks down the boldest moves in modern sports marketing.

Nicholas Syken

Aug 08, 2025

The Playbook Weekly

From Amex shaking up global sponsorships with AEG to a historic deal changing the game for women’s pro volleyball, this week’s Playbook reveals how the most unexpected partnerships are redefining the future of sports marketing.

Nicholas Syken

17 hours ago

The Playbook Weekly

From Marvel bringing Althea Gibson to the U.S. Open to groundbreaking LA28 news, this week’s Playbook uncovers the deals, activations, and athlete-led ventures that are shaping the next era of sports marketing.

Nicholas Syken

The Playbook Weekly

From Marvel bringing Althea Gibson to the U.S. Open to groundbreaking LA28 news, this week’s Playbook uncovers the deals, activations, and athlete-led ventures that are shaping the next era of sports marketing.

Nicholas Syken

Aug 08, 2025

The Playbook Weekly

From Amex shaking up global sponsorships with AEG to a historic deal changing the game for women’s pro volleyball, this week’s Playbook reveals how the most unexpected partnerships are redefining the future of sports marketing.

Nicholas Syken

Aug 01, 2025

The Playbook Weekly

From a surf resurgence powered by Nike to a fintech giant making its Formula 1 debut. This week’s Playbook breaks down the boldest moves in modern sports marketing.

Nicholas Syken

Jul 25, 2025