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The Playbook Weekly

Insights, Events & Stories that Shape the Narrative of Sports & Entertainment - brought to you by Talisman

Sep 11, 2026

The Playbook Weekly

Liverpool's Record Shirt Deal, Nike's Women's Football Milestone and Eagles' Sponsor Wave: Premier League shirt sponsorships hit new highs this week, women's football set a landmark commercial record, and prediction markets kept recruiting star power to fight for mainstream attention.

Baker Fox, +1

The Playbook Weekly

Circle's Chelsea Shirt, Kalshi's US Open Bet and Tennessee's $120 Million Patch. Banks and fintechs kept buying their way into stadiums and jerseys this week, while prediction markets pushed further into tennis and college football's jersey patch boom kept accelerating.

Sep 4, 2026

The Playbook Weekly

Prediction markets planted their flag in Major League Baseball, college programs kept selling every inch of uniform and field, and consumer brands raced into golf and football as the fall season openers neared.

Aug 28, 2026

The Playbook Weekly

The Los Angeles Lakers sell for a record $12.5 billion to Bob Iger and Josh Kushner, Capital One Arena is renewed for 20 more years, Betway signs Manchester United as its biggest football deal, and Amy Hunt wins the 100m and 200m double at the European Athletics Championships on home soil.

Aug 14, 2026

Featured Posts

Feb 6, 2026

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8 min read

The Playbook Weekly

January was a strong signal of how Talisman approaches partnerships. Not as transactions, but as strategic platforms built around product, performance, and global relevance. Below is a snapshot of three partnerships executed by the Talisman team in January 2026, highlighting the strategic intent, structure, and outcomes behind each.

Nicholas Syken

Sep 19, 2025

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10 min read

The Playbook Weekly

From Shaqbots helping you buy cars to Starbucks brewing its way into the Olympics, this week’s Playbook is packed with first-ever partnerships, creative activations, and athlete deals that stretch far beyond the scoreboard.

Nicholas Syken

Aug 15, 2025

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9 min read

The Playbook Weekly

From Marvel bringing Althea Gibson to the U.S. Open to groundbreaking LA28 news, this week’s Playbook uncovers the deals, activations, and athlete-led ventures that are shaping the next era of sports marketing.

Nicholas Syken

The Playbook Weekly

Baker Fox, +1

Sep 4, 2026

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8 min read

The Playbook Weekly

Baker Fox, +1

Aug 28, 2026

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7 min read

The Playbook Weekly

Nicholas Syken

Aug 14, 2026

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10 min read

The Playbook Weekly

Nicholas Syken

Aug 7, 2026

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10 min read

The Playbook Weekly

Nike locks in Victor Wembanyama with a signature shoe, Pepsi flips the Buccaneers from Coca Cola and moves to a 17-15 NFL lead, Allstate commits $200 million to LA28, and the MLS back of kit market fills three positions in a single week.

Nicholas Syken

Jul 31, 2026

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11 min read

The Playbook Weekly

LeBron James calls it his last decision and signs with the Philadelphia 76ers, Topps breaks the news before ESPN does via trading card, SoFi lands Notre Dame in a nine-figure jersey patch deal, and Disney doubles WNBA All-Star advertising revenue for the second consecutive year.

Nicholas Syken

The Playbook Weekly

The Playbook Weekly

The Playbook Weekly

The Playbook Weekly

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